Less than two years ago, Apple’s app store was celebrating its 1 billionth download. Now the company is just days, hours away from announcing its 10 billionth. If 2010 was the year of Facebook, then 2011 will likely be the year mobile comes to age. Apple surpassing its 10 billionth download signifies a great shift in the way users interact and consume information on the internet.
Perhaps Chris Anderson was right, maybe the web is dead.
Mobile Smartphone usage is on the rise, with half of all mobile subscribers in the U.S. projected to be using smartphones by the end of 2011. Additionally, mobile advertising is becoming more mainstream and is slated to hit $1 billion dollars in U.S sales in 2011, according to the mobile advertising company Smaato.
So how is your business planning for mobile? Whether its mobile application development or expanding your marketing budget’s reach into mobile, businesses are exploring new ways to experiment with this growing platform.
If you’re thinking about planning for mobile, below are 10 Mobile Application Game Changers of 2010, as reported by mobclix, that you may want to consider incorporating into your mobile strategy:
1. The Platform War Gets Bloody – Android impressions on the Mobclix Exchange has grown by 420% since its inception, 2010 will go down as the beginning of the smartphone wars.
2. In-App Purchasing, Enabling a New Economy– Developers have seen that free apps with in-app purchasing, are reaching more users and increasing revenue dramatically. In-game purchases are expected to surpass $11 billion by 2015, according to Jupiter Research.
3. Advertising on Mobile Gets Smart – Real-Time Bidding hit the mobile app market this year; RTB inventory is expected to make up 10% – 15% of total ad buys for 2011.
4. Apps Aren’t a One Trick Pony – Constantly re-engaging with users has proven to be successful; Angry Birds launches an update to their app every four weeks and sees an 80% retention rate.
5. It Pays to Be Pushy – Customer retention is 2.7x better with push-notification; Apps are opened up to 228% more and weekly session times have increased by 103%. (Source: Mobclix survey)
6. Rich Media Ads Pay More – The launch of iAd this year magnified the importance for marketers to have a more engaging user experience; approximately 37% of impressions on the Mobclix exchange were for Rich Media units, a 115% increase over 2009.
7. Games Are King – Games have become the most popular category of apps; 70% of the chart-topping applications—in both usage and gross revenue—are games.
8. Apps Are Here to Stay – The success with mobile apps has led to the expansion to other product lines, such as TV’s, desktops, Blu Ray players and even web browsers. Google, Apple and Samsung all released their own TV systems this year
9. Apps Are Everywhere – Apps have become part of our daily life; the average smartphone user spends 2.8 hours/day using applications and 3 in 5 people first turn to an app before searching the web. (Source: Mobclix survey)
10. Don’t Underestimate iCurrency – Apple has driven over 10 billion downloads of digital content through iTunes, and delivered over $1B dollars in earnings to developers. With apps penetrating all areas of our lives, we’ll be spending a lot more iCurrency. (Source: Apple Insider)